BevNet Ley Line Labs Feature
CPG isn’t for the weak of heart, but Matthias Laudico and Charlotte Mizrahi, partners in full-service product development house Ley Line Labs, have been well served by following a simple goal: “We’re really doing this because we want to make cool products for passionate people.”
In today’s efficiency-over-everything climate, the Brooklyn-based company’s “collective model” leans into being lean. Under the guidance of co-founders Laudico (head of research) and Mizrahi (formulator and herbalist), Ley Line offers a holistic suite of product development services for early-stage CPG brands, enhanced by a network of collaborators across specialties like sales, marketing and legal. The idea is “to make it possible for a brand to spend only what is necessary to get what they need,” said Laudico.
And, as of late, what they need appears to be more non-alcoholic beverages. Along with fielding inbound requests, Ley Line has formalized relationships within the community with partners like the Adult Non-Alcoholic Beverage Association (ANBA), Zero Proof Nation and Dry Atlas, relationships that promise valuable, granular insights into the trend. We spoke with Laudico and Mizrahi about their deepening ties to the zero-proof movement, why they are bullish on non-alcoholic bottle shops, and emerging trends within the space. This interview has been lightly edited for space and clarity.
