CPG isn’t for the weak of heart, but Matthias Laudico and Charlotte Mizrahi, partners in full-service

product development house Ley Line Labs, have been well served by following a simple goal: “We’re

really doing this because we want to make cool products for passionate people.”

In today’s efficiency-over-everything climate, the Brooklyn-based company’s “collective model” leans

into being lean. Under the guidance of co-founders Laudico (head of research) and Mizrahi (formulator

and herbalist), Ley Line offers a holistic suite of product development services for early-stage CPG

Ley Line Labs are members of the Adult Non Alcoholic Beverage Association. We’re part of ANBA’s mission to support NA Beverage brands come to & thrive in market.

Are you looking to create a standout non-alcoholic beverage but don't know where to begin? Whether you're at the starting line or want to refine your current formulation, we have the answers you need. Join us for a 30-minute session with non-alc beverage formulation expert Charlotte Mizrahi. She’ll share the ins and outs of formulation and provide tips to ensure your process is seamless (and even fun!). In this session, you’ll discover:

- How an ideal formulation process works

- How to build a strong product brief

- Some dos and don’ts for working with formulators

By the end of this session, you'll have a clear roadmap of the non-alcoholic beverage formulation process and what your next steps should be.

The functional beverage space is booming, but with that growth comes increasing scrutiny over compliance—a hot topic for good reason. With recent lawsuits making headlines, it's clear that proper compliance is essential for any functional beverage brand aiming to build trust and avoid costly missteps.

Join us for a 30-minute myth-busting session led by compliance expert Amber Rowley of Qualitas Executive Group and formulation expert Charlotte Mizrahi of Ley Line Labs. Together, they’ll unpack the complexities of compliance and provide essential guidelines to help you meet regulatory standards while accurately representing your product.

In this session, you’ll learn:

- Key regulatory guidelines that every brand should know
- The dos and don’ts of health claims on your product label
- Common labeling pitfalls in functional beverages (and how to avoid them)

Libation Narration

Libation Narration; The Non-Alc Industry is having an Identity Crisis. As it grows, brands are looking to separate themselves from the Alcohol industry, but the title “Non Alc” creates an automatic comparison. The industry is in need of a re-brand with a new title, what’s the best fit?

Trends; Formats & Flavors

Libation Narration ; Social Sipping